The London Bike Show – Driven by SEAT returns in February 2015
The UK’s largest cycling Show returns to ExCeL London from 12-15th February – with plenty of gear to browse and buy, exciting features to watch and take part in, and everything any road, mountain, urban or family cyclist could ever need. Hardware brands already confirmed include Cannondale, Boardman, Scott, Giant, Hoy Bikes, Mavic, Beacon Fell and Schwalbe, while retailer TriUK will be present offering bike fitting and some great offers.
Looking for some new clothing, accessories, a cycling holiday, training advice or something special? There will be over 200 cycling related exhibitors present. For those looking to improve their cycling, the Surrey Human Performance Training Hub offers visitors the chance to measure fitness, challenge performance and walk away with a personalised training programme after a 1-2-1 expert performance assessment.
The importance of riding a bike before buying it can never be overlooked, which is why the 500m test track will return to the Show for another year, allowing visitors the opportunity to try a whole range of road bikes, commuter bikes and the latest electric bikes. There will also be a dedicated kids test track for the younger ones.
There are more reasons for visitors to attend the Show in 2015, as the organisers have added a host of new attractions, including the Training & Safety Arena. Visitors will find a mock road network and Cycle Training UK and partners will be on hand offering hints, tips and advice to help you ride safer on and off the road. The StreetVelodrome is another new feature for 2015. Visitors will be able to take part in the heart-pounding, action-packed theatre of track style cycling by either signing up to race on the world’s only pop-up velodrome or joining the cheering crowds around it.
Another new-for-2015 feature is the Innovation Lab in association with Bike Biz, which will showcase ground-breaking concept bikes, mobile apps, technology, start-ups, transport schemes and the latest innovations in safety equipment, kit, accessories and clothing. The Lab supports a trend in development and innovation, which has seen numerous cycling brands find success through crowd funding websites such as Kickstarter and BBC TV series Dragon’s Den.
The breath-taking Animal WD-40 Action Sports Tour is returning too, with demos keeping the crowds entertained every day. Expect impressive stunts, astounding bike-control and spectacular aerial action from some of the worlds top riders! Want a little more competition? The Cytech Fastest Wrench competition will be running throughout the Show to find this year’s tyre-change champion!
With Sir Chris Hoy, BMX World Champion Liam Phillips and legend Sean Kelly all featuring in the 2014 line-up, this year’s Cycling Performance Theatre – sponsored by British Eurosport – is set to deliver an equally high calibre of guests. In the past there have also been team launches, award ceremonies, Q&A’s and advice sessions and there will be similar features this year too – watch out for more information.
A ticket to The London Bike Show will also gain visitors entry into three other events running alongside it at the same time: the Triathlon Show: London; The Telegraph Outdoor Adventure & Travel Show; and the London International Dive Show (Saturday and Sunday only). It’s great value for money and a fantastic day out, with plenty of opportunities to try new activities, browse a range of kit and prepare to get active next year.
•Go to http://thelondonbikeshow.co.uk for up to date information, including the current list of confirmed exhibitors, and to book tickets.