East London News A Force for the community…
BERLIN’S FAMOUS FITNESS export John Reed will open its first UK club in Liverpool Street on 20th September. The new location will fuse Berlin and London music, fashion, street art and design and fitness to offer a new workout experience.
The brand was created by German fitness and lifestyle company RSG Group. The new venue will house a members-only club which will go far beyond the functional level of a pure fitness studio, so that members can train hard and have fun at the same time. The London launch will be the brand’s 40th international location worldwide, with John Reed then present in ten countries including Germany, Turkey, the Netherlands and the USA.
The 2,000 square metre studio features a large functional group training space, boxing arena, PT area, free weight and equipment, hot yoga studio, sauna and more. Group training classes will include Barre, Hot Pilates, Hot Yoga, Pump, Boxing and HIIT. Music is also a central element in each John Reed – spanning electro, hip hop, pop and more – to intensify the training experience of members. The venue will also offer regular live DJ sessions from local and international artists.
The John Reed Radio will also travel to London, hosted by in-house music experts with different styles to ensure that the music throughout the gym will be in sync to the time of day, the flow of active training at that time, and be effortlessly aligned with the overall mood of the clientele at that moment. Members can use the John Reed Radio app to choose which of the six music channels to play.
John Reed Fitness Music Clubs are based on a modern interior design with a club atmosphere. The ground floor of the London club will be a dedicated pop up retail space, merging London and Berlin designers to offer exclusive gym wear pieces from resident brands including LAPP and Fabletics available via order only. The space will also feature a DJ booth and transform into a VIP events space for special events.
Sharon Sharp, Club Manager at John Reed London, said, “John Reed clubs are definitely not your average gym. From the incredible music and special guests to the epic design of the space, we are confident in our mission to be more than just a fitness club and come together as a growing community of like-minded people. Berlin is famous for its nightlife scene, and we want to merge East London’s thriving music culture to bring a truly different way of working out to the capital.”
Rainer Schaller, founder and CEO of RSG Group, said, “With 17 brands already across the world, the RSG Group has had a long ambition to enter the UK market. Just like Berlin and Los Angeles, London is a vibrant, diverse metropolis, with many cultures in every respect. We visualise London as the door to Europe and for John Reed it could not be a better match.”
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